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Raves & News
Press Release

For Immediate Release
La Jolla, CA

April 2007

The I AM Foundation and The World Relief Organization kick off their 2007 100 Points of Light Campaign to support their mission to gift millions of books to children in 30 countries, meeting 30 First Ladies and having their signature book, The I AM Affirmation Book: Discovering The Value of Who You Are translated into 30 different languages.

The intention of the 100 Points of Light Campaign's is to raise over one hundred thousand dollars to fund their 2007 Book Gifting Missions to Tennessee, Mississippi, Louisiana, Colombia and Brazil. Each Point of Light represents a donation of a thousand dollars. As of April 20th, 2007, the campaign has received 42 commitments from supporters.

On May 16th, 2007, an Honorary Dinner for all Point of Light Donors is taking place at the Top of The Park Penthouse at the Park Manor in San Diego. The Consul General of Sri Lanka will be there as well as Steve Viglione, author of The I AM! Affirmation Book and Dr. Marilyn Powers, vice president of The I AM Foundation.

The catering for the dinner is being donated by Cafe One Three owners Jason Dean and Carlos Legaspy and resident chef John Kennedy who is cooking up an exquisite 5 course menu to honor the donors. The reason Jason Dean says he is behind the project is "I said to myself, WOW! I wish I had been given The I AM! Affirmation Book when I was a child growing up in rural Tennessee. How might my life benefited if I had been given this gift some 30 years ago? How might my life and choices have been affected?"

Jeff Goonewardena, The Consul General of Sri Lanka to Venezuela and Colombia, invited Steve Viglione and his wife Dr. Marilyn Powers to meet the First Lady of Sri Lanka and gift over 65,000 books to the children of this impoverished nation in December. The mission was so successful that over 15 Sri Lankan newspapers featured articles of their book gifting mission.

Jeff Goonewardena and Kaveh Khast of The World Relief Organization are partnering with The I AM Foundation to meet 30 First Ladies around the world and invite them to endorse the signature book of the campaign and their global book gifting missions for children. So far they have received their first endorsement and meeting with the First Lady of Sri Lanka, Shiranthi Rajapaksa, who said "I convey my most sincere and respectful thanks for this good work , The I AM! Affirmation Book, done especially for children. "

In July these two organizations are being invited to meet with the First Lady of Colombia. They will travel to areas of Tennessee, Louisiana and Mississippi to gift books to the children in those states as well. "We like to refer to our mission as 'local, national and global" says founder Steve Viglione of The San Diego based I AM Foundation. "This is about all children in every land."

The I AM Foundation, established in 1998, has gifted and distributed over 650,000 books and products to children and adults worldwide. The I AM Foundation is committed to restocking the schools, libraries and homes of children affected by Hurricane Katrina. Over 40,000 books have already been collected and shipped for Katrina victims and 65,000 books delivered to Tsunami victims through The Million Books for Kids Campaign.

The I AM Foundation's Million Books for Kids Campaign is delivering books to schools, libraries, and the homes of children affected by Hurricane Katrina and the Tsunami.

The I AM! Affirmation Book now has over 100,000 copies in print. It is available in English, Spanish and Italian.

The I AM Foundation and World Relief Organizations welcome those who are inspired to be Points of Light in 2007. To receive your tickets for the May 16th honorary dinner, your commitment must be made before May 10th, 2007. Donations can be made to The I AM Foundation's Point of Light Campaign by visiting www.iamfoundation.org. Checks can be mailed to The I AM Foundation, 7825 Fay Avenue Suite 200 La Jolla, CA 92037

The World Relief Organization The World Relief Organization is a United States based, 501(c)3 non- profit, non-political, and non-sectarian organization that provides assistance to those in need. Although based in the United States, we are committed to ensuring that every dollar raised by our organization counts towards our ultimate goal of providing necessities to those in need across the globe. The World Relief Organization involves many people, each of whom plays a different but important role: a distinguished International Advisory Board and Board of Directors, and numerous volunteers who contribute their time, talent, and energy each and every day. The leadership has served the people of Sri Lanka since the early aftermath of the Tsunami in 2004. They have built many brand new playgrounds in Sri Lanka since then.

The I AM Foundation is a San Diego-based educational 501 (c)3 nonprofit that gifts books and music to individuals and organizations throughout the country and the world.

Press Contact
Terri Wright
Executive Assistant
iam@iamfoundation.org
phone: 619.200.3809

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